Client: Secret Location, 2024
Collaborators: Andy Garcia, Melody Tam
 

During the last semester of 2024, I worked on the immersive musical Journey to Oz, inspired by the classic The Wizard of Oz. My responsibilities in this project included developing the branding, such as designing the logo and its variations, merchandise, ticketing, and more. Additionally, I focused on creating the user interface for the experience's companion app, which is integrated with the interactive games featured in the production. Finally, I contributed to the visual design for the venue walls, including photo opportunities, fact cards, and other elements.
Live Experience: illuminarium.com/toronto-experience/journey-to-oz